Ridgeland: Connect

Skills:

data analysis | team collaboration | research | design | presentation | knowledge translation | plan analysis | professional writing

Tools:

Adobe Creative Suite | U.S. Census Bureau | Microsoft Excel | Canva Pro | Cook County Connect | ArcGIS Tapestry Segmentation

Description:

This juried corridor plan analyzed the existing conditions of Ridgeland Avenue in the City of Berwyn to transform it into a vibrant cultural and programmed corridor responsive to the city’s changing demography. The plan includes extensive corridor analyses into Berwyn’s main avenues and imbues transect thinking into a determinant for the Ridgeland geographic focus.

The project uses creative thinking in tactical urbanism, placemaking and placekeeping, pluralism and multiplicity, creative economic development, and mobility and circulation to revitalize Ridgeland Avenue. Special attention is given to communities of color, Latinx urbanism, and racial reconciliations in the city’s history.

Responsibilities:

• Researched and wrote on Berwyn housing conditions, demographic summaries, the Cermak Road economic corridor, Bronzeville Vibrant Retail,
• Developed ideation behind tiny urbanism, alleys and parking lot tactical urbanism, and collaborated on guiding principles.
• Conducted plan analyzes and case studies on existing visioning and economic development projects.
• Created branding, infographics, style guide with color and font hierarchy, and final stylized document as Design Lead.